About THIS ONE
THIS ONE is a direct-to-consumer wine brand that releases one wine per grape. There is no shortage of good wine in the world. What is missing is someone willing to compare it all and come back holding one bottle. THIS ONE does the comparing.
How a wine becomes THIS ONE
Every release goes through the same four steps. The framework does not change. Only the grape does.
- Choose the grape that goes with everything. Start from what people actually drink with dinner, not from what is rare or collectible.
- Compare regions worldwide for where it grows best. Every region that grows the grape is compared. All but one are eliminated.
- Taste through family estates farming the same land for generations. Inside the winning region, only sustainably farming family estates are considered.
- Farm to bottle. One family grows it and makes it. One bottle per grape.
Which grape comes next is decided by customers, by vote.
Who does the choosing
Xin Zhang, founder. A third-generation winemaker, trained at Château Margaux in Bordeaux and Inglenook in Napa, with a master's degree in winemaking from UC Davis. She created the 4-step framework for THIS ONE.
What that means for what you get
- One wine at a time, not a catalogue. Every box holds the same wine. The only choice is how many bottles.
- Sustainably farmed and minimally intervened, by families farming the same land for generations, in the grape's defining region.
- Sold direct from this site only. Shipping is included in every price.
- Currently shipping to California. Other states are opened as customers ask for them.
Read further
Why THIS ONE exists — the longer story, in the founder's own words.
Questions and answers — what to bring to dinner, which region wins, how it ships.